Transportation is commonly presented in the context of realistic narratives. An important facet of transportation, which means being absorbed into the written narrative flow of a story, relies on its capacity to influence individuals’ beliefs. This research examines whether (i) the effects of transportation is replicable with movies; (ii) an individual difference, such as fantasy proneness, shapes the relationship between the realism of the movie and the transportation level of the individual. Two studies show that (a) movies have an impact on individuals’ transportation; (b) realistic movies have a greater impact on transportation than fantastic movies; (c) fantasy proneness increases the level of transportation; (d) transported individuals better evaluate movies.
Realism And Fantasy In Motion Pictures: Transportation Under Debate / Ricotta, Francesco; M., Addis; G., Miniero. - (2010). (Intervento presentato al convegno 39th EMAC Conference: The Six Senses – The Essentials of Marketing tenutosi a Copenaghen).
Realism And Fantasy In Motion Pictures: Transportation Under Debate
RICOTTA, Francesco
;
2010
Abstract
Transportation is commonly presented in the context of realistic narratives. An important facet of transportation, which means being absorbed into the written narrative flow of a story, relies on its capacity to influence individuals’ beliefs. This research examines whether (i) the effects of transportation is replicable with movies; (ii) an individual difference, such as fantasy proneness, shapes the relationship between the realism of the movie and the transportation level of the individual. Two studies show that (a) movies have an impact on individuals’ transportation; (b) realistic movies have a greater impact on transportation than fantastic movies; (c) fantasy proneness increases the level of transportation; (d) transported individuals better evaluate movies.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.