Integration of environmental issues into product development: the role of external integrative capabilities and the creation of windows of opportunity / Dangelico, ROSA MARIA; P., Pontrandolfo; D., Pujari. - (2009). ( American Marketing Association Summer Marketing Educators’ Conference 2009 Chicago, USA 7-10 agosto 2009).
Integration of environmental issues into product development: the role of external integrative capabilities and the creation of windows of opportunity.
DANGELICO, ROSA MARIA;
2009
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