FROM ECO-NOMY TO ECO-PATHY. A DIFFERENT MODEL OF SUPPLY-CHAIN FOR DESIGN

Nowadays, within the productive, social and cultural scenario where Design acts, a new emergency is growing: a need to redefine the relationship between the different stakeholders of the supply-chain (from producers, to designers, to consumers). In particular, due to the process of globalization - which has completed his first maturation - we are assisting to the loss of the consolidated roles and the birth of new players; in fact, more then the ‘prophesied’ improvement of social economic and productive exchanges, there is an increasing gap between who is able to access to the global system and who remains in a more local condition. Is it possible to image a different geography to valorize also the local players? Could be Design a leverage for this? The project reported in this paper is an experimental research (according to the approach of action research) which investigates, analyses and tests a different model of relationship between the players of the design-production-consumption process.