Grouping by closure influences subjective regularity and implicit preference

A reflection between a pair of contours is more rapidly detected than a translation, but this effect is stronger when the contours are closed to form a single object compared to when they are closed to form 2 objects with a gap between them. That is, grouping changes the relative salience of different regularities. We tested whether this manipulation would also change preference for reflection or translation. We measured preference for these patterns using the Implicit Association Test (IAT). On some trials, participants saw words that were either positive or negative and had to classify them as quickly as possible. On interleaved trials, they saw reflection or translation patterns and again had to classify them. Participants were faster when 1 button was used for reflection and positive words and another button was used for translation and negative words, compared to when the reverse response mapping was used (translation and positive vs. reflection and negative). This reaction time difference indicates an implicit preference for reflection over translation. However, the size of the implicit preference was significantly reduced in the Two-objects condition. We concluded that factors that affect perceptual sensitivity also systematically affect implicit preference formation. © 2012 A Makin, A Pecchinenda, M Bertamini. Published under a Creative Commons Licence.