Logistics Network Design for Mass Customization

Logistics management is often considered as a support process but it can significantly contribute to reach core-business targets of companies because of its relevant impact on costs and performances. As Mass Customization asks organizations to radically change their production processes, logistics should be able to handle small quantities, personalized products and variable demand rates, keeping at the same time desired service levels. An accurate configuration of distribution and information networks is so one of the most aggressive competitive leverages, as confirmed by many market-leader companies that continue to invest in this area to increase profits by strong improves of efficiency. The simple rationalization of production systems is no more sufficient, while an attention to new perspectives and opportunities in non-core processes can affirm the position of a company towards its competitors. In this scenario, logistics is a strong driver of competitiveness, enabling the sustainability of customization.