Audiences are changing. Practices, consumer environments , devices are changing and the technological convergence of media certainly makes the system more complex. So, how to study television audiences in this scenario? What new methods of analysis have been introduced and how traditional models of research will have to adapt to change?
Misurare la complessità. Modelli di analisi delle audience nella cultura della convergenza / Ando', Romana. - STAMPA. - (2012), pp. 131-176.
Misurare la complessità. Modelli di analisi delle audience nella cultura della convergenza
ANDO', Romana
2012
Abstract
Audiences are changing. Practices, consumer environments , devices are changing and the technological convergence of media certainly makes the system more complex. So, how to study television audiences in this scenario? What new methods of analysis have been introduced and how traditional models of research will have to adapt to change?File allegati a questo prodotto
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