In a framework of global competition in which at the present moment telecommunications operate, strategic factors of success are the ability to satisfy customers’ needs, to increase the offered value and to reduce production costs. Customer Satisfaction therefore is a central element in strategies and corporate programs aimed to the improvement of offered quality from both points of view of product/service and of process of allocation, with the purpose to obtain the fidelity of the largest number of customers, to maintain and increase market shares and corporate gains and to improve company image.
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|Titolo:||Customer Satisfaction as a Strategic Lever in Telecommunications sector|
|Data di pubblicazione:||1999|
|Appartiene alla tipologia:||04b Atto di convegno in volume|