Exploring the Impact of Motivations on the Attraction of Innovation Roles in Open Innovation Web-Based Platforms

Recently a high number of new innovative enterprises faced different competitive markets by promoting innovation both in products and services through open innovation web-based platforms, which allow the collaboration of individuals and companies and the so-called crowdsourcing. A key issue concerns the identification of the most important motivations which could attract users with a specific role to proactively participate and contribute in the open and collaborative innovation processes. The paper, after having highlighted the theoretical background, grounded on a rich psychological and sociological literature on motivations in collaboration, proposes the results of the analysis of 26 OIPs based on a multiple research methodology (multiple case study, factor analysis and multi-dimensional scaling) and discuss the effects of “motivational systems” and platforms models on the attraction of the individuals characterised by different innovation roles.