Medmaster. Post-graduate training on multimedia education

From the national searches on the cultural consumptions of the young Italians emerges with obviousness that the young people are more genetic and naturally arranged to build a faithful relationship with the media, almost in an instinctive manner, mentally elective and logically similar. This gift "digital" almost innate derives certainly from the trial of immersion of the same young in the technological and linguistics convergence time, almost pits a generational feature, and unavoidably produces some social and cultural and anthropological results, difficult solvable (Buckingham, 2008). The crisis of the school, much discussed in public and scientific debate, is certainly the result of a series of transformations in the proceeded of socializing, in which the relation between parents and sons, between teachers and students is deeply changed, thrown off balance on the seconds. It is like if, in the course of the time, the recognition of the centrality of the subject in the pedagogical teaching models had lost its educational valence transforming itself in the legitimization of a taken of power of the young, or of an unaware legacy aside of the same teacher. The results of this extreme imbalance of role bred an educational failure, a deficit of socializing, overturning the subordination of the roles between educator and student. This one predominates the first one in the sense that it takes away from the educational trial proposed from the teacher, as a delegitimation from its role, because bearer of values not more socially and culturally recognized or at least shared. The sociological and anthropological reasons of these changes are able to be complex and difficult to be circumscribed in an explanatory and synthetic model. Nevertheless the intervention of the media in the cultural, social, communicative and interactive proceeded of the young has certainly contributed to intensify, or simply to give back visible, this dimension of the crisis. So, it is very important to analyse the real nomadic attitude of the young facing the different medial stimuli, the level of different utilization, support with the conviction that all the media can to be introduced at the same level in the hierarchical staircase of social, cultural or subjective importance for the youth, or better than not any medium can be considered more important respect to the other in the daily life of an individual. The consciousness of the relation between young and the different medial languages, in limits of utilization, is certainly functional to understand the level of integration of the media in the cultural habits of the boys, also the intensity of their utilization, the justifications that put themselves to the base of the use and, therefore, the capacity of the different media to carve on the proceeded of perception and representation of the reality, on the adults and young’s formae mentis, on social and cultural references, to revolutionize the dynamics of socializing and the interaction in and between generations. Facing shapes of perception, of reasoning and so different thought aside of the young is inevitable to imagine and to test a new way of education that activates formative strategies with languages and codes near the sensibility of the new generations (Morcellini, 2007). The teachers could teach using a different language: that of the young, to know their cultural habits, to observe their behaviors and to include their references values and, at the end, to intervene in their route of life with formative strategies ad hoc, offering them an additional value, that is a different input with that is important to confront itself, to meet itself, to recognize itself or, at least, to appraise. The adult should align itself to the young’s cultural and social universe in order to hope to build cultural bridges of mediation and the first environment in which to intervene is certainly the school. Multimedia Education Master is a high profile post-graduate annual course focused on the emerging fields of media and new technologies. MedMaster is proposed to teachers, educators, professionals in the communication and education fields and it offers a specific training course to test and introduce media education at school and in cultural institutions, no profit organisations and business companies operating in the field of mass and new media. The Master graduates will be able to operate in an interdisciplinary context between media and learning processes, offering support in methodological and procedural framework of projects for education in/to the media.