New innovating products in telecommunications sector: value added services.

Telecommunications market, particularly telephony sector, during the last years, has radically changed into a society in which spaces and times are more and more reducing and the interactions among individuals in projects or in normal life relations are intensifying . This way the chance to be found in every corner of the globe becomes fundamental. Mobile telecommunications offer all of this but it seems that it has to be integrated by different and new services that overcome the offer of voice communication. The necessity to exchange a huge quantity of information among individuals joined to the development of new technologies have in fact transformed mobile telephone into a tool of interaction and global communication capable of satisfying new needs. The integration between the means of communication (cellular telephone, PC, digital TV) and information contents represents the new strategy for the operators in telecommunications market. Basing on this scenary, mobile telecommunications providers play the role of global providers satisfying all communication needs (voice and data) with the supply of products that enrich and complete the principal function of mobile service. These products are named Value Added Services or V.A.S.