This paper examines the Italian ceramics industry and the deep changes which affected the international competitive scenario by pointing out the world production map which was rapidly redrawed with the entry in the market of the emergent competitors. It is particularly studied the ceramic district and its structural and competitive dynamics regarding transformations, dynamism factors, competition, international opening and the product and process innovation also with the change of the relation with the market, with the purpose to face the world competition.
Strategies of internationalization in ceramics sector / Amendola, Carlo; D'Ascenzo, Fabrizio; Iannilli, Ildebrando; Ruggieri, Roberto. - In: JOURNAL OF COMMODITY SCIENCE, TECHNOLOGY AND QUALITY. - ISSN 1971-4483. - STAMPA. - 49:(2010), pp. 15-22.
Strategies of internationalization in ceramics sector.
AMENDOLA, Carlo;D'ASCENZO, FABRIZIO;IANNILLI, Ildebrando;RUGGIERI, Roberto
2010
Abstract
This paper examines the Italian ceramics industry and the deep changes which affected the international competitive scenario by pointing out the world production map which was rapidly redrawed with the entry in the market of the emergent competitors. It is particularly studied the ceramic district and its structural and competitive dynamics regarding transformations, dynamism factors, competition, international opening and the product and process innovation also with the change of the relation with the market, with the purpose to face the world competition.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
