The paper reports the research project "Small_Nature Design". It’s about the contemporary need of natural spaces, within the unhealthy urban habitats characterized by pollution, waste and physical density. This statement has been an important suggestion for this research, to define a different design approach able to overcome the futility of contemporary needs of societies and to understand the real desires. While designing small and big objects, we suggested new contexts and new uses, without any pretence to be the primary force behind social and individual well being. We considered as a starting point the definition of Design as “accelerator”, answering to human demands related to the environmental and social contexts. This definition takes a particular meaning within the current unstoppable progress, often perceived so intrusive to generate a double feeling of omnipotence and frustration. The omnipotence - to overcome our physical and cognitive limits - improves human quality of flexibility, which is able to adapt innovations according to our rhythms and goals. The frustration – to feel us victims of the technological hyper-stimulation – pushes people’s consciences towards more sustainable and human ways of life. Design to these conditions reacts on two levels: the first pushes towards the exploration of all possible interactions between man and technology (according to Design of Interaction); the second, on the opposite, pushes towards the resolution of more urgent failures of contemporary mature society (according to Design for Sustainability). But, within that practical relationship between men and objects called consumption, this disciplinary dichotomy becomes a mixed condition informed by a “fuzzy” logic. According to this, it has been defined a different design approach within those opposite approaches. The methodological result is a different design role, considered as “creative receiver” and able to redefine the relationship between consumption and production, while amplifying human activities according to a conscious innovation.
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|Titolo:||Small nature design. new design vision towards valuable consumption concepts.|
|Data di pubblicazione:||2009|
|Appartiene alla tipologia:||04a Atto di comunicazione a congresso|