A Web survey involving 293 citizens in Siena, Italy, revealed how perceived relationship quality with a municipality and prior experiences of residence can create strategic value for local governments. In particular, the quality of relations with citizens makes these holders of good relationships view civic problems as less problematic, although the problems impact residents' interests. Implications for public relations research and practices are discussed, as well as the specific role played by digital and social media in citizens' active communication behaviors related to negative civic issues. © 2012 Copyright Taylor and Francis Group, LLC.
Citizens' Relationships with a Municipality and Their Communicative Behaviors in Negative Civic Issues / Alessandro, Lovari; Martino, Valentina; Jeong Nam, Kim. - In: INTERNATIONAL JOURNAL OF STRATEGIC COMMUNICATION. - ISSN 1553-118X. - STAMPA. - 6:1(2012), pp. 17-30. [10.1080/1553118x.2011.634870]
Citizens' Relationships with a Municipality and Their Communicative Behaviors in Negative Civic Issues
MARTINO, VALENTINA;
2012
Abstract
A Web survey involving 293 citizens in Siena, Italy, revealed how perceived relationship quality with a municipality and prior experiences of residence can create strategic value for local governments. In particular, the quality of relations with citizens makes these holders of good relationships view civic problems as less problematic, although the problems impact residents' interests. Implications for public relations research and practices are discussed, as well as the specific role played by digital and social media in citizens' active communication behaviors related to negative civic issues. © 2012 Copyright Taylor and Francis Group, LLC.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
