With the rise of social media and Web 2.0 audiences have become more visible to the researcher. The observation of online environments allow to collect and analyze a large amount of information that audiences make available through their interactions. Sentiment analysis is one of the analysis methods of the online buzz and aims to detect the presence of positive and negative judgments about a given object. Can you apply sentiment analysis to the audience who discuss media content? The paper aims to think about the limits and perspectives of this approach.
The challenge of audience research on Web 2.0: The possibilities, problems and perspectives of sentiment analysis / Ando', Romana. - STAMPA. - (2011), pp. 64-78. [10.4018/978-1-61350-338-6.ch004].
The challenge of audience research on Web 2.0: The possibilities, problems and perspectives of sentiment analysis
ANDO', Romana
2011
Abstract
With the rise of social media and Web 2.0 audiences have become more visible to the researcher. The observation of online environments allow to collect and analyze a large amount of information that audiences make available through their interactions. Sentiment analysis is one of the analysis methods of the online buzz and aims to detect the presence of positive and negative judgments about a given object. Can you apply sentiment analysis to the audience who discuss media content? The paper aims to think about the limits and perspectives of this approach.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
