The aim of this study was to assess whether different kinds of social norms make a distinct contribution and are differently associated to a place-related behavior, such as household waste recycling. The construct of "local norms" is introduced to identify the normative influence that derives from people sharing the same spatial-physical setting. This kind of influence is expected to hold particular relevance when dealing with individual behaviors that have spatially defined collective implications. Participants were 452 residents of various Italian cities, who filled in a questionnaire measuring intentions to recycle, attitudes towards recycling, perceived behavioral control, and 4 kinds of norms stemming from a 2 x 2 combination (i.e., injunctive vs. descriptive, and subjective vs. local norms). Structural equation modelling analyses confirmed the empirical distinction of the 4 kinds of norms, and showed their independent effects on recycling intentions. In particular, descriptive norms (both subjective and local) emerged as powerful predictors of the target proenvironmental behavior, both directly and indirectly through their influence on perceived behavioral control. The implications of the distinction among different kinds of social norms and their relationship with the other dimensions are discussed.

Distinguishing the sources of normative influence on proenvironmental behaviors: The role of local norms in household waste recycling / F., Fornara; G., Carrus; Passafaro, Paola; Bonnes, Miriglia. - In: GROUP PROCESSES & INTERGROUP RELATIONS. - ISSN 1368-4302. - STAMPA. - 14:5(2011), pp. 623-635. [10.1177/1368430211408149]

Distinguishing the sources of normative influence on proenvironmental behaviors: The role of local norms in household waste recycling

PASSAFARO, Paola;BONNES, Miriglia
2011

Abstract

The aim of this study was to assess whether different kinds of social norms make a distinct contribution and are differently associated to a place-related behavior, such as household waste recycling. The construct of "local norms" is introduced to identify the normative influence that derives from people sharing the same spatial-physical setting. This kind of influence is expected to hold particular relevance when dealing with individual behaviors that have spatially defined collective implications. Participants were 452 residents of various Italian cities, who filled in a questionnaire measuring intentions to recycle, attitudes towards recycling, perceived behavioral control, and 4 kinds of norms stemming from a 2 x 2 combination (i.e., injunctive vs. descriptive, and subjective vs. local norms). Structural equation modelling analyses confirmed the empirical distinction of the 4 kinds of norms, and showed their independent effects on recycling intentions. In particular, descriptive norms (both subjective and local) emerged as powerful predictors of the target proenvironmental behavior, both directly and indirectly through their influence on perceived behavioral control. The implications of the distinction among different kinds of social norms and their relationship with the other dimensions are discussed.
2011
injunctive vs. descriptive norms; social norms; structural equation modelling (sem); subjective vs. local norms; household waste recycling
01 Pubblicazione su rivista::01a Articolo in rivista
Distinguishing the sources of normative influence on proenvironmental behaviors: The role of local norms in household waste recycling / F., Fornara; G., Carrus; Passafaro, Paola; Bonnes, Miriglia. - In: GROUP PROCESSES & INTERGROUP RELATIONS. - ISSN 1368-4302. - STAMPA. - 14:5(2011), pp. 623-635. [10.1177/1368430211408149]
File allegati a questo prodotto
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/400677
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 133
  • ???jsp.display-item.citation.isi??? 119
social impact