In the present work, we estimated the functional networks in the frequency domain from a set of high-resolution EEG data in a group of healthy subjects during the showing of commercial spots within a neutral documentary. Then, we evaluated the differences in the cortical network associated with later remembered and not-remembered commercials by calculating the global-E g and local-efficiency El indexes. During the visualization of the video-clips that will be forgotten (FRG), the cortical network exhibited high values of globaland local-efficiency, reflecting a small-world configuration. During the visualization of the video-clips that will be remembered (RMB), the same indexes appeared significantly lower. Such a difference seems not depending on the spectral content of the cortical activity. This result shows how the network communication efficiency would be affected by the presence of attentional and semantic processes that are behind a successful memory encoding in a lifelike situation.

Cortical network topology during successful memory encoding in a lifelike experiment / DE VICO FALLANI, Fabrizio; Astolfi, Laura; Cincotti, Febo; Mattia, D; Soranzo, R; Salinari, Serenella; Marciani, Mg; Colosimo, Alfredo; Babiloni, Fabio. - ELETTRONICO. - 2008:(2008), pp. 4007-4010. (Intervento presentato al convegno 30th Annual International Conference of the IEEE Engineering in Medicine and Biology Society tenutosi a Vancouver; Canada nel 20-25 August 2008) [10.1109/IEMBS.2008.4650088].

Cortical network topology during successful memory encoding in a lifelike experiment

DE VICO FALLANI, FABRIZIO
;
ASTOLFI, LAURA;CINCOTTI, FEBO;SALINARI, Serenella;COLOSIMO, Alfredo;BABILONI, Fabio
2008

Abstract

In the present work, we estimated the functional networks in the frequency domain from a set of high-resolution EEG data in a group of healthy subjects during the showing of commercial spots within a neutral documentary. Then, we evaluated the differences in the cortical network associated with later remembered and not-remembered commercials by calculating the global-E g and local-efficiency El indexes. During the visualization of the video-clips that will be forgotten (FRG), the cortical network exhibited high values of globaland local-efficiency, reflecting a small-world configuration. During the visualization of the video-clips that will be remembered (RMB), the same indexes appeared significantly lower. Such a difference seems not depending on the spectral content of the cortical activity. This result shows how the network communication efficiency would be affected by the presence of attentional and semantic processes that are behind a successful memory encoding in a lifelike situation.
2008
30th Annual International Conference of the IEEE Engineering in Medicine and Biology Society
Neuromarketing; Neuroscience; TV commercials
04 Pubblicazione in atti di convegno::04b Atto di convegno in volume
Cortical network topology during successful memory encoding in a lifelike experiment / DE VICO FALLANI, Fabrizio; Astolfi, Laura; Cincotti, Febo; Mattia, D; Soranzo, R; Salinari, Serenella; Marciani, Mg; Colosimo, Alfredo; Babiloni, Fabio. - ELETTRONICO. - 2008:(2008), pp. 4007-4010. (Intervento presentato al convegno 30th Annual International Conference of the IEEE Engineering in Medicine and Biology Society tenutosi a Vancouver; Canada nel 20-25 August 2008) [10.1109/IEMBS.2008.4650088].
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