Neuropolitics: EEG spectral maps related to a political vote based on the first impression of the candidate's face

The aim of the present research is to investigate the EEG activity elicited by a fast observation of face of real politicians during a simulated political election. Politician's face are taken from real local election performed in Italy in the 2004 and 2008. We recorded the EEG activity of eight healthy subjects while they are asked to give a judgment on dominance, trustworthiness traits and a preference of vote on faces shown. Statistical differences of spectral EEG scalp activity have been mapped onto a realistic head model. For each experimental condition, we employed the t-test to compare the PSD values and adopted the False Discovery Rate correction for multiple comparisons. The scalp statistical maps revealed a desynchronization in the alpha band related to the politicians who lost the simulated elections and have been judged less trustworthy. Although these results might be congruent with the recent literature, the present is the first EEG study about and there is the need to extend the paradigm and the analysis on a larger number of subjects to validate these results. © 2010 IEEE.