The Rome’s push and pull approach

The paper describes the most relevant effects produced by access restriction to the center of Rome from a new mobility policy based on a “push and pull” approach. The paper’s main goal comprises both the implementation and evaluation processes of the measure. The results were achieved within a Demonstration Project funded by the European Commission, assessed over a four-year period. Access restriction benefits were clear, and mainly resulted in terms of reduced pollution and reduced traffic flow; nevertheless, the public perceived the measure as a fundamental limitation on individuals’ freedom to travel.