Exploring the impact of Nature co-design on Product-service Systems: The case study Funghi Espresso

Purpose: The paper aims at understanding the unexplored interlinkages between nature co-design (NCD) and product-service systems (PSSs), by examining how NCD may be integrated into PSSs. Design/Methodology/Approach: A case study methodology was adopted. The case study selected was Funghi Espresso, a servitized manufacturer in the agricultural industry, chosen as pioneering case for the adoption of the generative approach of NCD in Italy. Findings: Funghi Espresso initially adopts a product-oriented PSS in which NCD application is tactical. PSS evolves into usage-oriented typology in which NCD plays a strategic role. Funghi Espresso moves to a result-oriented PSS in which NCD enables a re-ontology of the traditional agriculture model. Originality/Value: The interplay between NCD and PSSs has not addressed yet, because literature on nature-based solutions is in its infancy. New NCD-based PSSs are proposed in literature and a good practice within CBE domain is showed to practitioners.