Human Intelligence and Artificial Intelligence

1. The involvement of human intelligence and artificial intelligence. How are the sensorium and human cognitive systems evolving with the growing ubiquity of artificial intelligence (AI)? In the first place, it can be said that creativity, data, and AI are redefining the future of communication and business. Those working in digitalization and digital marketing understand that the primary objective is to reach out to people; consequently, creativity, technology, and marketing are increasingly intertwined in the world of AI. It is nevertheless useful to put the current expansion of generative AI within a broader digital revolution of an almost Copernican nature. It does not merely introduce new tools, but profoundly reorganizes cognitive processes, decision-making mechanisms, and forms of technical mediation, thereby affecting the ways in which knowledge is produced, responsibility is assigned, and work is organized. In practical terms, if AI is a phenomenon with which society must inevitably come to terms, for creative practitioners working in the sector, it represents a necessary operational tool, as it enables ideas to be rapidly developed and elaborated. It is clear therefore that contemporary strategies are reshaping the way we communicate in today’s digital world. Yet it is equally true that long before digital technology was first used – considering how practical digital technology is, including its operational rules – it was the human element that was omnipresent.