Data-driven management of usability. A platform for the national museum system

Framing digitalisation as an opportunity for heritage governance, this contribution introduces predictive usability as a paradigm for rethinking museums as dynamic and inclusive ecosystems. To this end, it presents an open-source platform that integrates spatial, behavioural, and accessibility data to support the management of sites within the National Museum System. The validation process, conducted with the Regional Directorate for Museums of Lazio and the Archaeological Museum of the Italic Peoples “Amedeo Maiuri” in Veroli, verified the platform’s operational robustness with respect to the contents of the PEBA and, through simulated datasets, to patterns of spatial and content use. The results confirm its reliability as a decision-support tool and highlight its potential scalability in more complex museum contexts.