The Power of Ethics in Complex Television Narration through Lamarque’s Studies

Starting from the ethical issues in the philosophy of literature highlighted by Peter Lamarque, the article explores the relationship between media and narration in terms of their impact on ethics, asking questions about how new media deal with the moral character of stories. How do the structure and logic of new media transform narration and its ethical significance? Starting from the idea that media are not simple vehicles of content, but actively influence narrative construction, the analysis focuses on the cultural products of the new convergent culture. This investigation aims to reveal how contemporary and metamodern culture favours innovative ways of constructing moral meanings, seeking to identify how these emerging narratives can shape the ethical perspectives of audiences.