Governance data-driven e turismo: il ruolo strategico di PayTourist nel Comune di Formia. Data-driven governance and tourism. The Strategic role of PayTourist in the municipality of Formia

The study analyzes the strategic potential of the data collected through the PayTourist platform of the Municipality of Formia, with the aim of supporting the introduction and implementation of a data-driven tourism governance model. The adopted methodology is structured in three phases: descriptive analysis, elaboration of synthetic indicators, and the development of a risk–opportunity matrix. The analysis seeks to verify the consistency between the emerging empirical evidence and the programmatic objectives outlined in the Single Programming Document (DUP) 2022–2024.