Capturing value in sharing economy: Understanding issues and approaches

Giving that the multi-sided platforms add a level of complexity to the revenue decisions, addressing the revenue model block specifically is becoming worthy of investigation. Furthermore, the findings in literature are inconsistent and fragmented. Starting from these premises, this work aims to present a first overview of the landscape about value capture in sharing economy and to draft a set of research propositions that could lead the development of the research in a second step. To address the aim of the study, a literature analysis was carried out in order to: identify the state of-the art on the topic and find out the relevant issues related to the revenue decisions; identify the main variables through which the value capture process can be described; highlight the inconsistencies among data emerging from previous studies. Basing on this, in the first instance a desk research on 105 sharing companies has been developed to find out the common practices and investigates if there are any differences in terms of revenue decisions in the most funded companies compared to the others.