Vineyard Landscapes: a common denominator in Italian and Brazilian landscapes

This paper addresses the theme of ‘Landscape and Wine” through two experiences that are widely separated geographically (one in Italy, one in Brazil) but similar due to a common framework that makes the landscape a flywheel in promoting the harmonious development of the territories. In the case in Italy, the project to enhance the vineyard landscape in the Piceno area is implemented within a project to enhance and promote the rural hill landscape in Monteprandone. It proposes the reorganization of agrarian landscapes in the Piceno area by enhancing agricultural and food resources in general and the winemaking sector in particular, along with the promotion of integrated territorial development starting with the landscape, testing new methods and tools for territorial government and enhancement. For Brazil, the paper focuses on the experience of the so‐called Italian colony of Rio Grande do Sul. This is a territory to which Italians have emigrated and where, in recent history, the local agricultural economy of winemaking has transformed the territory, creating a landscape that is unique in all of Brazil. It has triggered a process of inland‐area development and tourism enhancement (Vale dos Vinhedos, Rua das Pedras, etc.), integrating the different, widespread historical/cultural values present, starting from small rural buildings. Today this territory is being preserved, consolidated, and managed in its transformations in order not to risk losing the characteristics that have determined its cultural and economic richness.