A Serious Game Strategy from Coastal Leisure to Cultural Discovery of an Archaeological Museum. The "Ozan1982" Application.

This paper presents Ozan1982, a gamified experience aimed at engaging tourists with the New Archaeological Museum of Ugento and promoting the discovery of the surrounding territory. Developed through a collaboration between the Municipality of Ugento and the CNR-ISPC, the project leverages mobile technology, storytelling, and 3D-printed replicas of archaeological artifacts to foster cultural engagement. Tourists follow an interactive mystery narrative by scanning QR codes placed on colorful replicas along the sea-side, collecting clues that ultimately invite them to visit the museum. Pilot testing conducted at the TourismA event in Florence demonstrated positive results: the majority of users reported increased curiosity, a willingness to visit the museum, and a desire to recommend the experience.