This paper makes a contribution to the literature on corporate communication against VAW by analyzing an innovative case study. The case study is a two-season podcast produced by Sorgenia, an Italian electricity and gas company, for the 2021 and 2022 editions of its anti-VAW campaign “#sempre25novembre” (“Always 25 November”). The research is articulated into two stages: content analysis of the two podcast seasons, and semi-structured interviews with key informants in the creation of the campaign. The results show how corporate communication can contribute to innovative narratives to combat VAW, also by including new media formats such as podcasts.
Women’s (and Men’s) Voices Against VAW: The Podcasts of Sorgenia’s Corporate Campaign #sempre25novembre / Peruzzi, Gaia; Bernardini, Vittoria; Lombardi, Raffaele. - In: VIOLENCE AGAINST WOMEN. - ISSN 1077-8012. - (2025), pp. 1-26. [10.1177/10778012251363589]
Women’s (and Men’s) Voices Against VAW: The Podcasts of Sorgenia’s Corporate Campaign #sempre25novembre
Gaia Peruzzi
;
2025
Abstract
This paper makes a contribution to the literature on corporate communication against VAW by analyzing an innovative case study. The case study is a two-season podcast produced by Sorgenia, an Italian electricity and gas company, for the 2021 and 2022 editions of its anti-VAW campaign “#sempre25novembre” (“Always 25 November”). The research is articulated into two stages: content analysis of the two podcast seasons, and semi-structured interviews with key informants in the creation of the campaign. The results show how corporate communication can contribute to innovative narratives to combat VAW, also by including new media formats such as podcasts.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
