The Role of the Economic Evaluation for an Effective Management of Cultural Heritage Assets. Case Study of a Historical Building in Arezzo (Italy)

Cultural heritage preservation in Italy has evolved beyond traditional conservation, emerging as a strategic approach to sustainable urban development. Historic buildings are currently considered as dynamic spaces that serve multiple societal functions, integrating social, economic, and environmental objectives aligned with the United Nations Sustainable Development Goals. Adaptive reuse represents the primary strategy for transforming abandoned structures, enabling communities to preserve historical identity while generating new economic opportunities. This approach recognizes cultural heritage as a multi-faceted resource capable of creating jobs, revitalizing urban landscapes, and supporting community well-being. This study provides a critical examination of the appropriate evaluation approaches to be implemented for the valorization of cultural heritage assets, offering a global blueprint for transforming historical properties into living, economically viable spaces that honor historical significance while meeting contemporary societal needs.