Interconnections between communication design, performing arts, and ecological thinking narra- tives: a possible meeting between communication, innovation, and hybrid languages

The aim is to investigate the contribution of design in communicating the concept of Natural Capital, considering design as a means of reflection and as a practice to create narrative experiences that stimulate observers to critical reflections. The fundamental premise is that, through emotionally engaging and interactive artifacts, complex ideas can become tangible. Drawing from interdisciplinary practices over the past two decades, the study highlights how design—integrating elements from the performing arts such as scenography, sound, and multimedia—can shape immersive experiences. The performative paradigm, seen as both aesthetic and communicative, expands the scope of communication design by merging experience, interaction, and reflection.