Identity work through language choice in the Siwa Oasis: The exploitation and iconization of Siwi

This article concerns identity work—both the semiotic processes through which it is accomplished and the motivation behind it. Specifically, this article focuses on ethnolinguistic identity: how ethnolinguistic grouping is sustained by linguistic ideologies and how rigid categorization is toned down in everyday practice. Using an empirical study of the relations of sameness and distinction established with the Siwan group by non-members through their use—or non-use—of the Siwi language, this article will attempt to show that, based on Siwi's acquired status as an icon of group identity, the language is used as a resource for identity work by non-members to express their position vis-à-vis the Siwan group.