Designing for decision-making. The assessment of road safety compliance through conversational storytelling

Road safety culture among young people necessarily needs to be addressed with a multidisciplinary approach, since they are more reluctant than adults to engage and be openly evaluated in safety research. The present research, using a psychographic through psychometrics approach, combines concepts and methods from cognitive psychology and design to investigate behaviors, beliefs, and attitudes and to increase knowledge about the design and effects of adopting interactive technologies. In particular, we describe the processes, experiences, and results of the research and interaction design of a conversational storytelling mobile app for road safety, in which mobile computing was used to collect and give meaning to qualitative and quantitative data related to road safety decisions. The results of the analyses carried out on the data collected by the mobile app confirm the effectiveness of this interactional tool in capturing the complexity of the combination of contextual, personal, and behavioral factors related to compliance toward road safety.