The present teaching relates to analyzing user behavior associated with web contents. Information related to user interactions associated with a content item placed on a reference property is first obtained. A measurement associated with each user interaction of the content item is determined based on the obtained information. An analyzing model for the content item which characterizes statistics of the measurements associated with the content item is further constructed. A measurement threshold to be used to determine a cost of placing the content item on a target property is further determined using the constructed analyzing model.
Method and system for analyzing user behavior associated with web contents / Tolomei, Gabriele; Farahat, Ayman; Lalmas, Mounia. - (2015).
Method and system for analyzing user behavior associated with web contents
Tolomei, Gabriele
;
2015
Abstract
The present teaching relates to analyzing user behavior associated with web contents. Information related to user interactions associated with a content item placed on a reference property is first obtained. A measurement associated with each user interaction of the content item is determined based on the obtained information. An analyzing model for the content item which characterizes statistics of the measurements associated with the content item is further constructed. A measurement threshold to be used to determine a cost of placing the content item on a target property is further determined using the constructed analyzing model.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
