Fake-News Attitude Evaluation in Terms of Visual Attention and Personality Traits: A Preliminary Study for Mitigating the Cognitive Warfare

Although the Internet grants access to a large amount of information, it is crucial to verify its reliability before relying on it. False information is a dangerous medium that poses a considerable threat, as it impacts individuals’ perceptions and information processing, eventually shaping people’s behaviors. Misinformation can be weaponized, especially in cross-border conflicts, where it can be used as a means to erode social cohesion by manipulating public opinion and exacerbate tensions between nations. Cognitive Warfare targets human cognition shaping to be a realm of warfare. It entails the synergy of activities designed to alter perceptions of reality, along with other Instruments of Power, to affect attitudes and behaviors by influencing, protecting, or disrupting cognition on an individual, group, or population level to gain an advantage over an opponent. The objective of our study was to identify behavioral patterns and profile personality traits most likely to accept fake news as true, aiming to mitigate the phenomenon and impact of misinformation and disinformation, as well as addressing the concerning effects of Cognitive Warfare. Based on the Big Five Theory model, we investigated the variation in visual attention and level of Conscientiousness, Open-Mindedness, and Emotional Stability in regard to the capability to detect fake news. In this study, we measured Implicit reaction time (IRT) and visual behavior (Eye Tracker) while participants were shown both fake and real news. The results indicated that subjects who were able to differentiate between fake news and real news tended to exhibit lower levels of Open-Mindedness and focused heavily on the visual elements of the posts.