The article explores the diffusion and influence of Made in Italy products in the US at the time of Italy's economic miracle. In particular, it examines what Italian products arrived in the US and in what amount, through which commercial networks they were distributed, in which contexts of American consumption, and in which relation to the parallel and greater flow of American products and models directed to Italy. To do so, it adopts a circulatory point of view considering Italianizing and Americanizing trends as mutually involving processes.
Consuming Italian: Transatlantic Actors and Infrastructures of Italian Exports to Postwar America, 1957-1962 / Crisanti, Giulia. - In: THE ITALIAN AMERICAN REVIEW. - ISSN 0535-9120. - (2024), pp. 35-60.
Consuming Italian: Transatlantic Actors and Infrastructures of Italian Exports to Postwar America, 1957-1962
Giulia Crisanti
Primo
2024
Abstract
The article explores the diffusion and influence of Made in Italy products in the US at the time of Italy's economic miracle. In particular, it examines what Italian products arrived in the US and in what amount, through which commercial networks they were distributed, in which contexts of American consumption, and in which relation to the parallel and greater flow of American products and models directed to Italy. To do so, it adopts a circulatory point of view considering Italianizing and Americanizing trends as mutually involving processes.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
