In the intricate landscape of social media, genuine content dissemination may be altered by a number of threats. Coordinated Behavior (CB), defined as orchestrated efforts by entities to deceive or mislead users about their identity and intentions, emerges as a tactic to exploit or manipulate online discourse. This study delves into the relationship between CB and toxic conversation on X (formerly known as Twitter). Using a dataset of 11 million tweets from 1 million users preceding the 2019 UK general election, we show that users displaying CB typically disseminate less harmful content, irrespective of political affiliation. However, distinct toxicity patterns emerge among different coordinated cohorts. Compared to their non-CB counterparts, CB participants show marginally higher toxicity levels only when considering their original posts. We further show the effects of CB-driven toxic content on non-CB users, gauging its impact based on political leanings. Our findings suggest that CB only has a limited impact on the toxicity of digital discourse.

The influence of coordinated behavior on toxicity / Loru, Edoardo; Cinelli, Matteo; Tesconi, Maurizio; Quattrociocchi, Walter. - In: ONLINE SOCIAL NETWORKS AND MEDIA. - ISSN 2468-6964. - 43-44:November 2024(2024). [10.1016/j.osnem.2024.100289]

The influence of coordinated behavior on toxicity

Loru, Edoardo
Primo
;
Cinelli, Matteo
Secondo
;
Quattrociocchi, Walter
Ultimo
2024

Abstract

In the intricate landscape of social media, genuine content dissemination may be altered by a number of threats. Coordinated Behavior (CB), defined as orchestrated efforts by entities to deceive or mislead users about their identity and intentions, emerges as a tactic to exploit or manipulate online discourse. This study delves into the relationship between CB and toxic conversation on X (formerly known as Twitter). Using a dataset of 11 million tweets from 1 million users preceding the 2019 UK general election, we show that users displaying CB typically disseminate less harmful content, irrespective of political affiliation. However, distinct toxicity patterns emerge among different coordinated cohorts. Compared to their non-CB counterparts, CB participants show marginally higher toxicity levels only when considering their original posts. We further show the effects of CB-driven toxic content on non-CB users, gauging its impact based on political leanings. Our findings suggest that CB only has a limited impact on the toxicity of digital discourse.
2024
coordinated behavior; spreading dynamics; collective dynamics
01 Pubblicazione su rivista::01a Articolo in rivista
The influence of coordinated behavior on toxicity / Loru, Edoardo; Cinelli, Matteo; Tesconi, Maurizio; Quattrociocchi, Walter. - In: ONLINE SOCIAL NETWORKS AND MEDIA. - ISSN 2468-6964. - 43-44:November 2024(2024). [10.1016/j.osnem.2024.100289]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/1726187
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