«Il banco vince sempre». Immaginari e temporalità algoritmiche degli specialisti del marketing digitale

The paper analyzes platform society algorithms as cultural products drawing on the concept of algorithmic imaginary. It develops an auto-ethnography based on the au- thor’s experience as a digital marketing specialist. The paper describes how market- ers interact with Big Tech algorithms; it also examines how their algorithmic imag- inaries change in relation to platform society’s temporal horizons. The author de- scribes how specialists implement appropriation strategies to monitor preferred trends in order to increase brands’ visibility. The paper shows algorithmic ideology is fueled by the relationship marketers create with algorithms, thus obtaining back authority. As a result, algorithmic logics, proposed as simple game rules, become hegemonic norms.