Unveiling the Dynamics of GPT Technology Adoption: Assessing Trust in Technology and Self-Efficacy's Influence on Consumer Behavior

This study explores the dynamics of user engagement with Chat GPT, an AI-powered chatbot, through the lens of trust, self-efficacy, knowledge, and technology acceptance. Utilizing a task-based experimental design, we examine how these dimensions influence technology adoption among two distinct user groups: "Current Users" and "New Users". Our research seeks to unravel the influence of these variables on individual behavior and the intricacies of decision-making in the realm of AI chatbot engagements, delivering comprehensive insights into the catalysts and impediments to adopting technology. The present research makes a valuable contribution to the wider thematic of consumer-technology relationship, emphasizing the need for enhancing digital literacy and trust to promote wider acceptance and satisfaction with emerging technologies both for current and new users.