Body image incorporates fashion, semiosphere, forms of life, identity, and alterity, resulting in distinctive traits that form a language. Within the framework of “over 70” fashion, the critical issue is the category of hiding/showing, or, even better, emulating the signals of the times or imitating juvenile trends. These aspects face the challenge of total eradication of differences vs. the depiction of individual identities. Should the signs of time be fought or altered and interpreted considering current fashion and beauty trends? Should time be evaluated from a proactive-durative standpoint, or should it depend on punctuality? The responses to these questions will constitute a taxonomy of Zeitgeists that can be linked to discourses on old age in fashion and cosmetics product communication.
Codificare la vecchiaia: rappresentazioni di corpi, ridefinizioni di pratiche tra moda e cosmesi / Terracciano, Bianca. - In: CARTE SEMIOTICHE. - ISSN 2281-0757. - (2024), pp. 297-313.
Codificare la vecchiaia: rappresentazioni di corpi, ridefinizioni di pratiche tra moda e cosmesi
Bianca Terracciano
2024
Abstract
Body image incorporates fashion, semiosphere, forms of life, identity, and alterity, resulting in distinctive traits that form a language. Within the framework of “over 70” fashion, the critical issue is the category of hiding/showing, or, even better, emulating the signals of the times or imitating juvenile trends. These aspects face the challenge of total eradication of differences vs. the depiction of individual identities. Should the signs of time be fought or altered and interpreted considering current fashion and beauty trends? Should time be evaluated from a proactive-durative standpoint, or should it depend on punctuality? The responses to these questions will constitute a taxonomy of Zeitgeists that can be linked to discourses on old age in fashion and cosmetics product communication.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.