Italian Journal of Marketing

The Italian Journal of Marketing is a peer-reviewed academic journal that publishes original research in the field of marketing. It publishes new and thought-provoking articles that offer both theoretical contributions and methodological rigor, and is open to all theoretical and methodological approaches. Since marketing research can contribute to business as well as societal effectiveness, the journal aims to identify academic marketing research relevant for decision-makers in profit and not-for-profit institutions. This journal publishes papers on any aspect of marketing, including consumption and consumer behavior, communication, international marketing, retailing, trade marketing, business-to-business marketing, market and marketing research, pricing, new product development and more. The types of article include empirically grounded research papers, research notes, position papers, and literature reviews. In addition, the journal welcomes contributions that borrow perspectives from other disciplines in order to offer marketing scholars and professionals useful opportunities for critical reflection. The official journal of Società Italiana Marketing, it was formerly known as Mercati & Competitività, the leading Italian marketing research journal, which was founded in 2004.