Sustainable business model in practice: a digital business game training for high school students

This paper explores the nexus between sustainable business models, education and technology, addressing pressing challenges in economic, social, and environmental spheres. On one hand, education is identified as a key tool for fostering sustainability principles and essential skills for future managers; on the other, businesses, particularly through sustainable business models (SBMs) and evolving digital platforms, play a pivotal role in advancing sustainability goals. The research answer to the need for sustainable development examining the potential of educational business games, blending entertainment and education to engage the 'gamer generation' actively. Considering the growing literature upon sustainable entrepreneurship and business models, the objective of the paper is to implement a digital business game for sustainability education designed to teach high school students how to implement an entrepreneurial activity through a sustainable business model. This study contributes to understanding sustainable business practices and innovative educational approaches, aligning with the global imperative for a sustainable future. In the end of the manuscript some prelaminar result of the game testing phase are presented.