Display the Invisible. Automated Algorithms to Visualize Complex Phenomena

The artworks collected in the museums are characterized by formal and invisible values. These latter ones are generated over time and derived mainly from the historical, artistic, social and media history that characterized the exhibited artworks; informal properties are as important as the formal values of the work. The weighted relationship between these values helps to create an attractive weight of the artwork within the exhibition project. Therefore, it is an interesting subject for a correct foreshadowing of visitor flows. We illustrate automated procedures to show, through graphics, the complex phenomena triggered by the attractive weight of the collections. The elements involved in this research are the exhibition area (the graphic field), the collection (the attractive elements) and the users. The conceived procedure, once automated, becomes a prototype to support the exhibitor to control the exhibition design and eventually make it more efficient if compared to the quality of the displayed collections.