La razionalità neoliberista e gli ecosistemi digitali: ideologia, narrazioni, immaginari

The article analyses the development of neoliberalism, also in the light of com- municative ecosystems. Starting from the concept of neo-liberalism as global rationality, the essay attempts to identify the characteristics of the neo-liberal narrative that, increasingly, tends to take the form of imaginary. In this scenario, neoliberalism - thanks to global élites, including media élites - asserts itself by fragmenting the public sphere and saturating every aspect of public discourse. One of the repercussions of the neoliberal imaginary is the neo- liberalisation of the state or, again, its transformation into an “asocial stat”, in which even the individual dimension of the subject is reduced to extemporaneous forms of de-subjectivised individualism.