Trends in Event Communication

The pandemic crisis caused worldwide by COVID-19, which has significantly affected the events sector, has accessed the spotlight on events communication, affirming its centrality not only as a tool or promotional content but as a strategic process for developing the industry. But what trends are already evolving before the pandemic and that, above all, is in full development during subsequent recovery? This brief reflection presents the main changes summarized in three categories: organic management of processes and relationships, the centrality of an authentic approach, and digital transformation.