Introduction. Sustainable consumption from the perspective of both economic and environmental psychology

Sustainable consumption is undoubtedly a paramount concern in today’s world. It probably epitomizes, more than any other contemporary issue, the tension among economic and environmental sustainability, and the global societal need for balancing among them and with the broader social scenario. The 2030 Agenda for Sustainable Development, adopted and endorsed by the United Nations Member States in 2015, places significant emphasis on the importance of sustainable consumption. In particular, goal #12 of the Sustainable Development Goals (SDGs) agenda, aptly titled ‘Responsible Consumption and Production,’ acknowledges that consumption and production patterns lie at the core of global sustainability issues. Indeed, the promotion of sustainable consumption stands as a pivotal element of sustainable development, hinging on the attainment of long-term economic growth that can simultaneously meet environmental and social needs for both present and future generations.