Deepfake: quali conseguenze e rimedi se a “metterci la faccia” è l’intelligenza artificiale?

Artificial Intelligence systems, and deepfake technology in particular, play an increasingly central role in everyday life. This often implies important consequences for citizens’ rights, both in a public and private way. A key to understanding the phenomenon, which is necessary to navigate the ecosystem of increasingly realistic applications, is not to demonize deepfake as a technology, rather to consider it as a mere tool. The approach of the legislator, who is proposing a systemic regulation aiming to prevent any abuse of the tool and not to ban its use, also seems to move in this direction. The human factor is given a predominant role, that is, the user’s use of the technology to pursue his own purposes.