The platformization of cultural industries

This study seeks to address a research gap about the role of crowdfunding campaigns in the cultural heritage sector. The interest of my research stems from Digital Transformation, Museum Institutions, and Galleries and what has changed their dominance and created a paradigm shift in research, in the crowdfunding area. It is interesting as digital platforms and museums are connected. The museum displacement is interesting as a digital platform, for cultural tourism (Zulkifli, et al. 2020). This is a framework through three aspects of the digital platform: museum institutions, sustainability, and crowdfunding area. A museum is a public entity of a permanent non profit organization for long-term sustainability for a community and a country (Birtley, 2002). Museums can be a role model for the educational system. Digital transformation has introduced new practices, spaces, and types of heritage, as well as ways to conceive the museum itself. More than thirty years have passed since Eilean Hooper-Greenhill wrote in The Space of the Museum (1990) and the theory of internal and external museum spaces frames the way in which collections are exhibited, thereby defining how learning takes place. During the last two decades, the socio -economic scenario has questioned traditional public allocations (Bonet & Donato 2011; Kuhlke et al, 2015; Magliacani 2015