LA TELEVISIONE E IL CANTAUTORATO: LO SCENARIO ITALIANO DEGLI ANNI OTTANTA TRA MEDIAZIONE E MEDIATIZZAZIONE

The social, cultural, communicative, and technological transformations that took place during the Eighties have marked the subsequent evolution of the recent Italian history. From this point of view, we must consider that period as a non-linear process of modernization, capable of influencing, in both positive and negative terms, habits and traditions, consumption practices and fruition modes, political ideologies and cultural visions. In this regard, the paper aims to reflect on the relationship between the figure of the songwriter and the media landscape of the Eighties. More particularly, it focused on the forms and modalities of presence and representations of the songwriter in the Italian television context of that period, considering the rise of new television logics given by the challenge between public and private networks. The purpose is to analyse both the influence of the new Italian television landscape and structure on the different forms of mediation of the songwriter, and the effects of a possible mediatization related to the figure of the songwriter, activated by the growing centrality of communication from those years.