The measurement of decorum as a practice of knowledge in the expanding Naples of the early twentieth century: some examples

Adopting the goals of the Forum and with the intention of preserving the assets that history has given us, this paper proposes a path of analysis aimed at the knowledge and enhancement of some Art Nouveau architectures built in the expanding Naples of the first half of the 20th century, where the architectural sign of the full-field decorations creates a cultural relationship between man, architecture, and the environment. In order for these assets to become a collective resource, it is vital to promote increasingly in-depth knowledge analysis, also thanks to the most recent digital survey technologies, and greater dissemination to develop new strategies for a sustainable future of the city in defence of the urban environment. The analysis of building facades leads to identifying the features of an urban environment that can be recognized as identifying a place and as a cultural attraction in the context of a development strategy. Therefore, it is necessary to spread and consolidate the imperative of dwelling on earth with respect to history, projecting into the future the assets we inherited to defend our cultural identity and for sustainable development. Three buildings were chosen as case studies: Palazzina Rocco in Chiaia, Villa Loreley in Vomero, and Villa Pappone in Posillipo, investigated with the aim of "measuring" decorum as a practice of knowledge of a rich architectural heritage, an authentic attraction that can be used in the cultural and tourist chain of Naples.