How is digitalisation changing the business model of FinTech companies The case study of an Italian non-bank financial institution

Although digital transformation in the financial industry is gaining momentum in recent years, the literature exploring FinTech business models is still scant. We fill this gap by analysing, through a case study, the business model of a big bang disruptor. Specifically, we select the case of Alpha that is considered one of the most important players in the provision of digital lending services in Europe. We use a business model canvas, deemed as the most suitable analytical framework to this end. We find that, in the FinTech industry, the business model of a big bang disruptor is customer-oriented and its services are provided through a digital platform, in order to ensure a better user experience. Additionally, a big bang disruptor leverages partnerships with different actors to co-create value. Finally, we claim that the business model of a big bang disruptor is characterised by agility, flexibility and adaptability. We contend that these features are crucial to remain competitive in an ever-changing environment.