Real and virtual partecipation in the enhancement of cultural sites. Measuring the HLH pl@ce index

The emergence of internet as a medium of communication has opened up spaces and their users to new meanings and uses, including different approach to citizen participation such as community hubs, network thinking and social networks. The introduction of new technologies has had numerous hits on the deepening of the study of the territory. Indeed, the study on these topics is growing although not still framed in a systematic way in the urban planning and design disciplines. Starting from these premises, the adaptation of an original method of urban analysis and design to an emblematic case study will be illustrated. The case study concerns Pompeii (both city and cultural sites) - South of Italy – in the framework of both Smart@Pompeii project and Civitates Pompeii asset with the itinerant event Jazz.it Festival Pompeii. The main objective of Smart@Pompeii is the realization of a replicable, modular and flexible integrated technological model, aimed at the intelligent, sustainable and inclusive management of the security of the Pompeii Archaeological Park in both normal and emergency conditions. The design process of innovation technology is realized harmonizing protection and enhancement of the cultural heritage. Civitates Pompei is a strategic asset of the Smart@Pompeii project and is focused on social innovation, declined in hospitality, urban regeneration, civic laboratories and participation. Jazz.it is an itinerant event in which musicians and professionals from all over the world meet - spontaneously and by way of volunteering - transforming the host country into a place of artistic experimentation. In order to measure the impact of Civitates Pompeii and Jazz.it Fest on the city of Pompeii for the period of interest of the event and later, namely measure how this event is capable to improve the healthy, liveability and happiness of this place, the HLH (health, liveable and happiness) Pl@ce index was created. In the specific Pompeii case study the participation component – both real and virtual - in the calculation of the index is fundamental. First outputs on Pompeii case study and relative criticalities conclude the paper.